Abdulkareem Lawal

Product Designer

LinkedIn

About

As a Product Designer, I create intuitive and impactful digital experiences by blending user-centric design with data-driven insights. My expertise in both quantitative and qualitative research ensures that every decision from wireframes to high-fidelity prototypes is rooted in real user needs and business goals. With a strong foundation in product thinking and strategy, I bridge the gap between stakeholders, developers, and end-users to deliver cohesive solutions. Proficient in Figma, Sketch, Miro, and Adobe Creative Suite, I bring ideas to life through thoughtful interaction design, prototyping, and eye-pleasing visuals. I'm always aiming to balance innovation with usability.

Work Experience

Product Designer

Tel-Group ng

Jul 2024 - Present

UX/UI Designer

SkillHat

Nov 2023 - Jul 2024

  • Led and conducted extensive user research through interviews and surveys to gather critical insights for design solutions.
  • Developed low-fidelity prototypes, mood boards, and facilitated brainstorming sessions to generate innovative and effective design solutions.
  • Designed robust Information Architecture (IA) for the web application, optimizing content organization and user navigation.
  • Established and implemented a comprehensive design system, including visual elements, typography, and color schemes, which significantly increased overall workflow efficiency by 45%.

Product Designer

BeautybyTas | Contract

Apr 2024 - Jun 2024

An e-commerce website dedicated to celebrating and serving the beauty needs of women of colour.

  • Designed BeautybyTas Website, an innovative e-commerce site catering to beauty needs of people of color
  • Worked closely with the founder to align design with core business needs
  • Presented research insights, design prototypes, and solutions to stakeholders at intervals to be sure we are on track.
  • Worked closely with the engineering team to ensure uniformity
  • Created a new style guide to ease hand-off to the engineering team.

Product Designer

Straddle (contract)

Jun 2022 - Jan 2023

A B2B commerce marketplace app for agricultural commodities, which brings farmers, traders, exporters, and manufacturers on one platform.

  • Conducted targeted user research, translating insights into data-driven design decisions that resulted in a 20% increase in user satisfaction.
  • Facilitated collaborative whiteboarding sessions with stakeholders, reducing design iteration cycles by 15% and expediting overall product development.
  • Led insightful user interviews, contributing to a 25% improvement in the Market Board's usability and optimizing traders' decision-making processes.
  • Enhanced administrative task efficiency by 30% through the strategic design and implementation of a comprehensive Admin Dashboard.

Education

Geophysics

University of Lagos

Nov 2016 - Dec 2021

Certificates

Google UX Design Certificate

Coursera

Dec 2022

Projects

Washus

Jul 2022 - Aug 2022

Designed and developed an IoT-enabled application for smart washing machines, providing users with enhanced control and convenience.

VibeSpace

Jun 2022 - Jul 2022

Designed and developed a social networking application focused on connecting young people with similar interests.

Skills

Product Design

  • User Research
  • Design Thinking and Strategy
  • Wireframing
  • Prototyping
  • Usability Testing
  • Visual Design
  • UI Design

Design Tools

  • Figma
  • Sketch
  • Adobe Creative Suite
  • Miro
  • FigJam